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Melissa Beth @ The Clothing Show in Toronto

Hey Torontonians!

Come check out Melissa Beth at the Clothing Show this weekend at The Better Living Center near the Exhibition in Toronto.

Come say hi - we'll be @ Booth 449.

We will be selling our laptop bags, laptop sleeves, make up cases and MORE!

Take advantage of our sample sale and discounted discontinued items!!

The show is Friday 3-9, Saturday 11-8 and Sunday 11-7.

See you there!

Melissa :)

BisBuzz: Tip of the week "Get an Intern"

Businesses need interns and college grads, you need internships.

This recent article on CNN Living highlights the importance for job seekers to have an internship.

Benefits for potential interns:

Besides getting a foot in the door with a potential employer and looking good on a résumé, internships have other advantages:

• The opportunity to "test drive" a career (Would I be happier in marketing or advertising? Am I more comfortable working with patients or in a lab?)

• Chances to network

• Establishing relationships with mentors

• Possible college credit or certification

• An introduction to the field's culture and etiquette (Are clients addressed by their first name? Are jeans appropriate for Casual Friday?)

• Accumulating new skills

• Gaining a "real world" perspective on an occupation (How much overtime do employees really work? How much time is spent behind a desk versus in the field?)

Check out the article which talks about other benefits for employers.

Interested in an internship at Melissa Beth? We are currently looking for marketing/PR interns and graphic designers. You do not need to be located in Toronto.

New Retailer in Ottawa

Melissa Beth has finally landed in Ottawa- at the Ottawa Leather Goods Store.

"Ottawa Leather Goods reputation spans over 80 years of providing the best products with uncompromising service at competitive prices."

Visit their website Or store location @ 179 Sparks Street.

BisBuzz: Tip of the week "Increase Your Newsletter Subscribers"

One of my goals for the year is to increase our newsletter subscribers. MelissaBeth.com sends out quarterly newsletters with special deals, new product info and upcoming events. Currently have about 3000+ subscribers. I would LOVE to double this number by the end of 2010.

I found a great article about ways to increase newsletter subscribers. Don't go back to the website and judge me yet- I haven't quite put these into effect yet. But I will! It is a work in progress. And, if you are reading this and you haven't signed up for our newsletter- SIGN UP NOW!!! Please!

Join our mailing list to receive news about our latest products, special offers and promotions.
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5 Tips to Increase Email Newsletter Subscribers by Online Marketing Inside Out

Here is a brief synopsis of the article... but the article goes into more detail about how to bring these ideas to life.

1. Run a Contest

2. Offer Coupons/Discounts

3. Ask at Checkout

4. Use a Pop-Up Window on the homepage

5. Promote it on ALL of your communications

The Decline of MacWorld

Last week I went to MacWorld to visit some customers and see what is new and cool in the Apple World. However, I couldn't help but notice the MASSIVE decrease in size, vendors and overall excitement about MacWorld! It was a bit lame. The only thing that stayed the same was that there was a about a 1:100 female to male ratio.

Has CES taken over MacWorld? Is the era of the trade show changing?

Check out this great article in Digital Trends about the decline and MacWorld's future.

"Is MacWorld Dead?"

Melissa Beth hits Signapore

Quintessentials is the newest store to carry Melissa Beth this season.

This ultra chic boutique is carrying the complete Melissa Beth collection.

Bina, Quintesstional's owner says "Our store is a multi-brand handbag and jewellery store we introduce new brands, looks and trends before they hit the mainstream. Some of the lines we have bought may have been just on the verge of media acclaim - Dewi Kroell, Botkier, Fiona Paxton, Kotur over the past few years. Our customers enjoy the pleasure of owning new "discoveries" and labels. We specialise in the unique, the quirky and the cool and because we buy in limited quantities they also enjoy being the only ones on this tiny island carrying or using their "discovery"."

InStyle's Best Dressed at the Grammys

source: cnn.com

All eyes were on Lady Gaga at this year's Grammys and, as expected, pop's newest sensation pulled off something most unexpected: a partnership with the last designer anyone would ever have dreamed of pairing her with -- Giorgio Armani.

In fact, the self-installed Queen of the Fame Monsters, whose crystal-shard-in-your-face stage antics are as deliberately avant-garde as they are rivetingly entertaining, was outfitted not once, but three times in out-of-this-galaxy Swarovski-drenched outfits by the venerable white-haired lion of Milan.

To Read more click link (INSTYLE's BEST DRESSED AT THE GRAMMYS)

To see Gaga live check out the video below

http://www.youtube.com/watch?v=m7CrIvrikFU

Apple's Ipad

The curtain has been unveiled. Apple launches their ipad (which looks like a cross between an iphone and netbook"

So why is this the next biggest thing since this ipod?

- it is claimed to be "better than a laptop and better than a smartphone"

-the 10" screen will be lightning fast and will be the best browsing experience ever.

-it is pretty design savvy, looks like a larger iphone which has the same rotating and touch screen capabilities as the iphone

-its cheap, at $499, $599 and $699 Apple - a computer at Apple hasn't been this cheap since maybe the 80s. (when that would translate to like $2000+)

This baby will hits stores at the end of March. Want super chic ipad protection?! You know it Melissa Beth has a super cute 10" ipad sleeve. The soft inside lining wont scratch the ipod and the custom neoprene print will keep your new ipad fully covered.

Golden Globe Trends: How real people can benefit!

Come on, we all watched it... the Golden Globes, like it or not, predicts the trends consumers will crave for the next few months.

So besides the crazy cleavages that many celebs did not hesitate to bare (umm, Mariah you know what I am talking about!) mostly the Globes inspires our color choices and elements of design.

Top 3 trends

1. Neutrals

As seen by many celebs its okay to be neutral/sheer. It's sexy without baring it all.

How can real people follow this trend?

Its about simplicity with intricate fabrics, shapes and design.

2. Colorize your accessories

Check out Courtney Cox's and Julianne Moore's gorgeous earrings (I think they are the almost same, whose getting fired over that one!)

Both ladies are dressed in black, but know how that color and $100,000 earrings (or more) can truly make an outfit.

Real people can follow this trend?

Add pops of color to their wardrobe with pops of color in their bags, purses, shoes, scarves and jewelry.

3. Be unique

No celeb would be caught dead wearing the same dress as another leading lady. Have fun with fashion and give your wardrobe a touch of you. These celebs look like no one else and have embodied fashion in way that relates to their personalities.

How can real people follow this trend?

Be yourself and have fun with color and fashion.

The Proposal

My love for Ryan Reynolds has grown even stronger now that I have seen the Proposal.

Who would have thought this Van Wilder hottie would still be making ladies go "ga-ga" for all these years?! Is he Canadian too, or am I dreaming?

Check out this great picture of Ryan holding a Melissa Beth bag on the new DVD cover of the Proposal. Okay, so this may be super-imposed but how else can I rant about Ryan Reynolds- I had to make it somewhat relevant..

Aromachology's Custom Fragrances

Just when you think that everything brilliant has already been discovered, another brand pops into the limelight and you can't help but think- that's brilliant! Aromachology, which means the psychology of scent, has finally answered woman's quest for customization with their new custom fragrances. I popped into their exclusive pop-up shop at the Four Seasons in Toronto, and was super impressed with my custom blend. This new scent is definitely giving my Burberry brit some competition. There are 5 base scents (which double as stand alone fragrances) and you pick characteristics you are, or want to embody, to be mixed into your fragrance on the spot.

I am "Totally Edible Gourmand" mixed with "inspiring", "focused" and "cheerful". I would have ordered some "patience" but it wasn't on the menu.

Toronto gals- you should definitely stop in. Need an extra incentive? You literally have the best star gazing spot in the city during the Toronto Film Fest. I am going back Monday to stock up on gifts and possibly stalk some celebs! The Toronto store is open until September 19th. Can't make it? Don't worry- You can find them at Henri Bendels on 5th Ave in NYC this October.

mmmm... I am literally still smelling myself.. Yum!

.

Trade Shows: How to Survive and How to Succeed

Part of my business includes doing wholesale and retail trade shows. 

It seems glamourous that I am able to travel around to exhibit my products in cool cities and meet interesting people.  Sometimes it can be, however, getting everything together to display our beautiful bags can be exhausting.   Anyone that has been to a trade show on the vendor side will agree with me here, setting up the booth and breaking it down is ALWAYS the worst part!!!  

Even if you don't have a lot to display or pack up- set up and tear down sucks!!   I do not pack light, so you can imagine the time it takes to create a beautiful booth-especially when I am the one with the drill doing most of the manual labour :)

Here are some pics of how my booth arrives, what it looks like displayed and what happens when you are not careful when using an exacto knife.  

Some tips for successful trade shows:

1. Try and stay focused on your budget, design and overall sales goals.

2. Think long-term and follow up with the customers you meet.

3. Network with fellow vendors.  The information you share can be really valuable.

4. Hire help to assist you with sales, set up and tear down.

5. Take advantage of the city you are in.  It shouldn't be all work and no play! 

Sorry for the lame pictures they are from my blackberry!

And, FYI, my finger will be okay! 

NEW LAPTOP SLEEVES COMING SOON

Check out our new PRETTY PRINTED LAPTOP SLEEVES.

These pretty printed laptop sleeves are available in four sizes.

• 10.2" ($29.99)
  
• 13.3"-14" ($34.00)
  
• 15.4"-16" ($36.00)
  
• 17" ($39.00)
  

Tell us your favorite print?!

Email sales@melissabeth.com for pre-ordering.

Lou Lou Deals

Check out Lou Lou Magazine this month for a special coupon code. 

You can save when shopping online @ 

 www.melissabeth.com

Receive an additional 25% off  on regularly priced items

Okay, I'll save you the trouble of getting up.   

Use coupon code: "loulou" to redeem your discount. 

Offer expires May 28th 2009.

Mother's Day Must Haves

There is still time to get your mom the perfect MB gift. 

Here are 5 mother approved gifts from Melissa Beth.

1.  Kiss and Make Up Make Up Case  $48.00

This cute lunch-box style make up case will keep your mom organized and chic.   You may need to buy 2 otherwise you may end up "borrowing" this from mom. 

2.  Luxe Laptop Sleeve $48.00

Now that mom is fully understanding her laptop why not keep her laptop pretty protected with this satin quilted laptop sleeve.    

3. High Roller Jewelry Roll $36  

Let dad handle the jewelry!!  You can provide the cute travel jewelry case.  

4.  Jetsetter Weekend Bag $136 

Summer is right around the corner.   This bag is the perfect get-a-way bag.  It has enough room to pack all of the essentials. 

5. Still can't decide? 

How about a Melissa Beth gift card!

Gift cards in any denomination.   Check out the link.

Really picky mommy?

Don't worry!  Although I do think mom will love her Melissa Beth gift. 

We have a 30 day return policy.  (see link for details)

Mom can choose to return/or exchange her gift.  

HINT:

 "loulou" use this coupon code until may 22 for an additional discount :)

Melissa Beth @ The Elle Show

Come check out The Elle Show at the Carlu on April 25th.

This will be a fun-filled day of shopping, fashion-shows, beauty seminars and more.

Melissa Beth will be at booth # 1.

We will be selling all your favorite MB bags! 

Hope to see you there.

Melissa :)